Challenge

Redesign the brand experience, and ideat social media strategy.

Approach

Through research and analysis methods, I sought to under­stand the require­ments of the brand and how to enhance the brand experience.

Outcome

An E-commerce site, a future-proofing digital experience. Visuals for the social media strategy.

Role

User experience and User Interface design ( Research, Interaction and Visual design )

Length

Two weeks

Who is the client & its customers?

Designer & a founder

John Richmond, an enthusiast British fashion designer, born and brought up in the UK. Persued fashion design education from Kingstone University in 1982. He became successful in the fashion industry after moving to Milan. Richmond designed his collection under his name while collaborating with such brands as Armani, Joseph Tricot and Fiorucci.

Millennials & rock ‘n’ roll music followers

Primarily, the target audience of JR is specific genre music listeners. The brand identity itself represents rock ‘n’ roll music followers. Likewise, JR is delivering outfits that are slan­ting in the trending style business, and that is offered to family and Millenials.

The Wireframe

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Home

Home page / Web banners

Essentially it was important to take JR towards the trending creative direction. Due to the fact that the aesthetic shift is crucial to refresh the brand. 3D visuals are one of the best options to put up the refinement layer and to stick with the JR target audience.
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Menu

Enhanced menu / Product banners

An interactive menu platform that is highly visually engaging. With a minimalistic approach and lean user experience. Custo­mers can feel the nuances of luxury while exploring the website.
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Buy Looks

Shopping platform / Payment gateway

As Mr.John Richmond mentioned in the meeting that he is mainly inspired by the rock ‘n’ roll music industry. Rock ‘n’ roll communi­cates excite­ment, energy, dance rhythm, happi­ness. To sustain such fasci­nation, it is being interpreted through an interactive digital experience.

A web experience that can emerge into the luxury market. Simplified for navigation and allows users to quickly access other pages and products that users desire to buy.

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Fully
responsive

Site adaptation for mobiles and tablets
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Spotify ad studio

Ease at reaching to the specific target as “Rock n Roll” music listeners. With the toolset of Spotify ad studio, the audience can be targeted based on the listing behaviour. Also, it is sorted according to age, gender, location, interest, real-time context, genre and, the fan base.

Spotify offers 30 seconds spot for the audio ads, visual ads and ‘’learn more’’ call to action with a link to the shopping platform or any URL.
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Case Study
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